Therese

Meet Therese, founder of @kobaskincare, a beauty brand rooted in Congolese heritage and a thoughtful approach to skincare. Growing up with two pharmacist parents, Therese set out to explore an often-overlooked niche: foot care. This sparked the birth of KOBA, a brand that bridges luxury and naturality. Today, KOBA has evolved into a broader collection of skincare essentials, challenging the industry's approach to self-care and innovation, through safou oil, the brand’s main ingredient. KOBA has been one of the pioneers to put the spotlight on safou oil, a natural vegetable oil, sourced in Central Africa and praised for its nourishing, anti-ageing and anti-inflammatory properties.

There is a shared philosophy between KOBA and Inga-Lena. A belief in thoughtful materials, craftsmanship and conscious production. Organic fabrics are central to creating pieces that are not only beautifully made, but also considered with wellbeing and longevity in mind.

Both brands embrace an understated approach, bringing together heritage, know-how and everyday practicality. We met with Therese to learn more about KOBA and her secret of how keeping it all together.

photo: Therese in her Talia Tank Top and Bjorn Silk Pant

How does your personal style reflect your current lifestyle as a mom of three and brand owner?

These days, I rarely have more than 15 minutes to get ready in the morning, so I like to keep things simple and practical. My everyday uniform is a great pair of jeans and a comfortable top – a beautifully cut cotton T-shirt or my cozy Ava Cashmere Sweater. I love adding personality to an outfit through accessories: a beautiful coat, a great pair of shoes or a statement bag. It’s all about keeping things effortless while still looking put together.

Why do you think KOBA is especially popular among busy women of our generation?

I’ve designed KOBA for women like me, who don’t have time for ten-step routines but still expect the very best from the products they invest in. That’s why every KOBA product is multi-tasking and does more than what it says on the label. Take our lip balm, for example: it does everything you would expect from a good lip treatment. It nourishes, repairs and gently exfoliates, while leaving a subtle sheen for that effortless, make-up-no-make-up look. We never compromise on efficacy, quality or the pleasure of using our products.

With the new limited edition Bonbon KOBA pouch.

Your advice to other business owners?

Stay focused on your vision, but don’t be afraid to pivot when needed. Listen to your customers, stay true to what you believe in and resist the temptation to compare yourself to your competitors. Remember, no one else can tell your story quite like you can.