CORINNA AND THERESA WILLIAMS, @celsious_SOCIAL
I met with the sister duo and founders of Brooklyn's latest best new hangout CELSIOUS, off the Bedford stop in North Williamsburg. A female power team and innovative concept, we could not hide from you!
1. Hey Girls! Please tell us a little more about CELSIOUS.
Theresa: We are New York's first eco-friendly, energy efficient laundromat that also features a café space and backyard for customers to hang out or work in order to use their time efficiently. That said, our washers and dryers are faster than anywhere else. We also offer free detergent by Simply Co. as an eco-friendly alternative to other detergents.
2. When and how did you decide to launch this new project?
Corinna: When I first moved to New York, I was absolutely disillusioned with my laundry experience. Neither were my clothes getting clean nor could I ever find comfortable seating. My roommate at the time was literally taking her dirty whites home to Germany every time she flew back, to wash them back there. I decided that there must be a better solution.
3. What can people do to incorporate sustainability in their daily routines?
Inspired by our friend Lauren Singer, who leads a zero waste lifestyle and also happens to be the person behind 'The Simply Co. detergent', we’ve embarked on a zero waste journey in our personal and professional lives alike. Start by thinking about everything you purchase that is single-use (cotton balls, Q-tips, paper towels) or anything packaged in non-recyclable containers. Then just say NO to it.
You can skip on the plastic straws, plastic utensils or paper napkins. Prepare your meals at home and make it a habit to carry a reusable coffee mug (at Celsious we give you $0.50 off your drink if you do). Skip plastic bags in favor of reusable tote bags. As for groceries packaged in plastic they all exist in eco-friendly packaging as well. Or bring in your own glass containers to stock up.
4. Why is it so important to re-think eco-friendly?
In many peoples’ minds, eco-consciousness comes with a hefty price tag or massive efforts. If you start implementing some of the steps outlined above, you will most likely end up spending less. And it’s not difficult at all. Eventually, you’ll reap the benefits and have a clean, streamlined bathroom, as well as a neat closet and will eat amazing local food that actually tastes better .
5. What's your take on the fashion industry? What advice would you give to emerging brands?
Try to create garments geared towards a long life cycle – from materials and products that are produced sustainably and that will outlive seasons. Recycle scraps by working with companies like Fabscrap. Also, let’s talk dry cleaning: Most garments can be cleaned with water – making the very toxic process of dry-cleaning unnecessary in most cases. Do your research – and then have the garment care labels reflect it!
6. Want to tell me more about the the Easter collaboration with INGA-LENA?
We are trying to offer an experience to our customers that exceeds the traditional laundry routine. We therefore try to re-invent ourselves every week and come up with cool concepts and events to provide more than just a service. We love when this turns into an opportunity to team-up with other like-minded companies, especially female entrepreneurs! CELSIOUS shall be a home for community and creativity. Our FASHIONEASTER event will be a three-day-pop-up featuring INGA-LENA among other exciting program. Women can shop and try on clothes while washing their laundry. We will also offer a creative workshop and Easter brunch! You should definitely come by.
7. What other brand do you admire?
We love Dimes for their beautiful healthy dishes full of flavor. Also, Van Leeuwen – amazing (vegan and dairy) ice cream. Their branding is great!
8. Talking lifestyle: How do you eat your granola?
Corinna: I like my granola with goat milk yogurt and home-made apple sauce or bananas.
Theresa: Also yogurt but cow milk with berries and cream on top.
9. You grew up in Germany. Any typical habits that you always kept?
Corinna: Vollkornbrot – a good, dark, non-wheat multigrain bread. Hands down!
Theresa: Leberwurst – I actually keep chicken livers in the freezer to make my own liver pate whenever I crave it.
10. Why New York? And what made you choose BK above Manhattan?
The city is unique in its entrepreneurial spirit. We both always wanted to run our own business, but it’s why we chose to do it here. In 2015, we consciously moved from Manhattan to Brooklyn for the “breathing space”. It became pretty clear early on that we wanted the Celsious flagship to be close to our chosen home as well.
11. Do you think it is a pro or a con to be a female entrepreneur?
Pro, all the way! Being able to multi-task and seeing the whole picture is one of our strong suits, which helps us succeed – particularly in industries that are still male-dominated.
12. Who washes at Celsious? Could it be the new best dating hotspot yet?
It is very diverse. Everyone appreciates a clean, friendly, fast laundromat in a beautiful environment. That said, we’re definitely still waiting for the first Celsious couple (laugh)
13. Your favorite moment so far.
One of our customer’s baby learned how to walk with our laundry cart.
14. What are your future projections?
We definitely think there should be a CELSIOUS in every single neighborhood of New York.
115 North 7th Street, Williamsburg