FEMALE ENTREPRENEURS IN NYC
HOW IT ALL STARTED
Hi there, it’s me, Inga.
…A series of events in my life had forced me to reset. It was a moment of reflection. It made me redefine my future aspirations and set my mind straight on my goals. One thing was clear to me: I wanted to finally live the lifestyle that I had always envisioned for myself.
I wanted to be the person who I could whole-
heartedly identify with
FASHION RECONNECTS WITH HUMANITY
INGA-LENA HOSTED THEIR FIRST FASHION SHOW IN NYC, CREATING AN AUTHENTIC MOMENT FOR AUDIENCE AND MODELS
It is not easy to surprise the mother of innovation, New York City, with a new idea. Even harder to get people excited for an unknown experiment outside their usual comfort zone.
The designer is making a point by differentiating herself from a traditional fashion industry which is often times judged for its superficial scene and pollutive processing.